Age Concern and Head launch interactive campaign

Digital Arts Online

Leading charity Age Concern are working with digital agency Head to develop and launch a new online campaign which aims to encourage people to become more organised by collating information about their life in one place.

The Age Concern LifeBook is a free practical service designed to allow people to manage their affairs and pull together practical personal and financial information. Age Concern’s LifeBook is available online via the interactive site www.ageconcern.org.uk/lifebook as well as a booklet.
The launch of the Age Concern LifeBook interactive Web site coincides with a new study which revealed that the majority of Brits have no idea where they keep important documents - 62 per cent of Brits do not organise their important documents and 42 per cent have no idea where they keep their birth certificates.

Visitors to the site can complete the Age Concern LifeBook online in stages, where they are guided through an easy-to-use method of recording the practical details of their life and managing different practical affairs, for example, friends birthdays and renewal dates on different insurances, as well as keeping a record of utility suppliers and store cards. There is also a section to record final wishes. The Age Concern LifeBook will also enable loved ones to help look after their affairs should the need arise.

Sharon Dobson from Age Concern said: “Our experience of working with older people shows that as we age we appreciate the importance of planning and getting our affairs in order. The Age Concern LifeBook will keep a record of all important information for families or a trusted person to look after their affairs should the need arise. It allows for planning, peace of mind and assures people that everything will be settled if necessary. The LifeBook could also be invaluable to a family member or a friend if they need to locate important information in an emergency. It will be particularly useful at a time when people want to plan what would happen should they become unable to manage their own affairs.”