Internet 'raises profile'

Using the internet can help charities to raise their profiles at a relatively low cost, it has been claimed.

According to communications agency Society Media, internet campaigns in the past have had a "huge impact" on a low budget.

Henry Palmer, the company's director, said that viral campaigns like the Big Ask campaign carried out by Friends of the Earth can be "really-successful" and be seen by a lot of people.
He commented: "People often talk about the viral stuff; it often appears accidental, that's the beauty of them, they appear to be accidental successes.

"[The internet] is a hugely important platform for charities … that are trying to raise awareness and raise their profile on a low budget."

Viral internet campaigns include those carried out through videos distributed via email from one person to another.

According to the National Statistics Omnibus Survey, in 2007 some 15.2 million households in the UK had internet access - 61 per cent of total households in the UK.

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