By John Plummer, Third Sector Online, 14 May 2009
Clip 'richly informative and professionally crafted', say judges
A podcast by the RSPB has won third place in the Best Internet Programme category at this year's Sony Radio Academy Awards.
The clip is an episode from the charity's Nature's Voice series, produced monthly on behalf of the charity by a company called Podcats.
The regular 20-minute podcasts about the RSPB's protection work have been played by 92,000 people since the series began two years ago. The winning episode was a piece about the Sumatran rainforest.
The judges at Monday's awards, which were hosted by DJ Chris Evans at London's Grosvenor House hotel, awarded the charity the bronze award in the Best Internet Programme category.
The judges described the podcast as "an outstanding production: entertaining, richly informative and professionally crafted".Judges said it made "great use of the internet to reach a specialist interest group, while remaining accessible to a far wider audience".
Alissa Cook, PR project manager at the RSPB, said: "More and more charities are using podcasts to reach out to supporters. We're delighted that ours has been recognised as one of the best in its field."
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