by Becky Wilkerson, marketingmagazine.co.uk
LONDON - Cancer Research UK has tied with Spotify to create a virtual music event, intended to boost awareness of the music site as well as raise money for the charity.
The Invisible Festival will take place on Saturday 8 August and will provide music and visuals. Its website www.invisiblefestival.com will be expanded over coming weeks to include content such as confirmed artists, wrist bands, communal food and drink ideas and decorations.
As part of the festival, there will be virtual tents hosting bands; in each tent there will be a chance for festival-goers to donate to the organisers' favourite charity, Cancer Research UK, by way of thanks for the music.
The cancer charity will also have a branded tent, which will have its own play-list as well as links to Cancer Research UK health information and events. It will also provide further opportunities for festival-goers to donate.
The festival will be promoted across social networks including Twitter, MySpace and Facebook.
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