Facebook biggest online ad publisher during April

Colin Marrs, campaignlive.co.uk

Facebook was the top online display ad publisher in the UK during April, according to research released today.

The new ComScore metrics for the month show Facebook had 12.5 billion ad views during the month, a 21.6 per cent market share.

Microsoft sites ranked second with 3.8 billion ad views (a 6.5 per cent share), while eBay came third with 2.9 billion ad views (4.9 per cent).


Mobile phone operators took the top two slots in the largest advertiser category, with O2 taking 1.9 per cent of the total market, and T-Mobile taking 1.3 per cent.