LinkedIn's new Custom Company Profiles allows companies to set up a profile page giving an overview of the business, primarily for recruitment purposes. But there is no reason why charities and NGO’s can’t use the service for promotion and recruitment.
The Profiles can link to news stories, annual reports, company information and a list current staff, promotions, recent recruitments and vacancies.
The new service also allows companies to upload custom video into a Careers tab, to “showcase” the culture and values of the organisation and polls can be embedded into the page.
A unique URL is created for a Careers page with content for candidates and space for messaging. Candidates can also be targeted by geography, function, level and industry, so that prospective marketing candidates would see a different message to IT staff.
Prasad Gune, director of corporate solutions products at LinkedIn, said: "Custom Company Profiles enable companies and other organizations to enhance their recruiting branding and create a targeted experience for prospective candidates on LinkedIn."
Using Custom Company Profiles, a company can provide a rich, multimedia overview of careers offered, through a variety of modules including recruitment messaging, employee/recruiter spotlights, jobs, polls and videos."
Find out more at http://talent.linkedin.com/profiles/
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