According to stolen documents published by TechCrunch, Twitter's internal growth forecast estimates users growing from the current 12 million to 25 million by the end of 2009, 100 million by the end of 2010 and 350 million by the end of 2011 (making it far bigger than Facebook, which is currently the biggest with 250 million users).
Without a doubt Twitter's unique users count is rising extremely fast, estimated to have multiplied by 8 in a year, but most commenttors think the jury is out on it reaching these numbers, especially when we consider that 15% of Twitter users who follow more than 2000 people identify themselves as social media marketers. Interestingly all these social media marketeers are also likely to post far above the average number of tweets per day - and are all following each other.
The number of people actively using twitter is surprisingly small according to An In-Depth Look Inside the Twitter World by Sysomos Inc. (http://www.sysomos.com/insidetwitter/)
- 21% of users have never posted a Tweet,
- 85.3% of all Twitter users post less than one update/day,
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people,
- 5% of Twitter users account for 75% of all activity.
So less than 15% post daily, less than 7% have more than 100 followers and less than half are “active” where active is posting more than once a week.
This chart by David McCandless takes these figures and shows us the percentages in a great graphic - although I would suggest the 5 with more than 100 followers are also the 5 loud mouths:
(http://www.flickr.com/photos/25541021%40N00/3706760751/in/set-72157620803945238/ )
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