12 Things to help improve you website and web presence

12 simple.. and not so simple things to improve your web presence:

1. Design a good website, it might be simple but make it good.
2. Make sure it is usable – TEST IT – ask your friends, family, especially non webbies
3. Add interesting, useful content that is “new” and renewed enough to bring people back
4. Keep it up to date – old copy/events is a complete turn off
5. Work hard on SEO and Search Engine registration
6. Set up an email newsletter and sign up form
7. Create landing pages for the various mediums – ie don’t send somebody who got the dM appeal to a page with the same copy.
8. Use URL masks to create short memorable page addresses for offline media
9. Promote the site on Twitter, Facebook, Linked In, et. al. and feed content to them to keep them fresh
10. List your Facebook and twitter addresses and ask people to sign up/join you
11. Ask people to add your pages to social bookmarking sites (such as Delicious) and social-recommendation sites (such as StumbleUpon)
12. Add your videos and images to FlickR and YouTube with interesting (relevant ) tags

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