Don't forget your offline materials

Although I am always encouraging people to improve their online marketing; SEO, email and social networking; we shouldn’t forget the offline side of the divide.

Whatever offline marketing you do always remember to tell people about your online offering. This doesn’t need to take up much space on the page, but it shows the supporters that you have online presence and allows them to sign up for it if they want to. 

At the bottom of the page you could simply add a footer with the various symbols for email, twitter, facebook, RSS - they don’t need to be links, you don’t even need to give the web addresses. 

Tell your supporters to check the website, or send them to a page which lists all your interactive options.

If you don’t want to send them to the site your supporters will search by name, so if your profiles aren’t obvious you might want to include your twitter and facebook name.

However you do it remember to include your online profiles in all your offline materials. Ultimately it is all about letting your supporters chose how they want to interact with you.