Here’s why: because 96% of the top 50 fundraising charities use some form of social media – Facebook, Twitter, YouTube or blogs. There really does seem to be some correlation between an organisation’s social media presence and their fundraising success. In fact, nfpSynergy tells us that the commercial world has a lot to learn from the charity sector:
They go on to stress that social media act as a great leveller in the communications field. Just as we all said about the web and email before them, they are cheap and simple to use and are an effective way for organisations of any size to reach & engage with their supporters.
Interestingly, the report notes that arts, animal and cancer charities seem to use the social media platforms to the greatest effect: a challenge, perhaps, to those of us working in other parts of the charitable sector? It’s certainly never too late to start: in fact, it’s sometimes a real advantage to get into something a little later. You can learn from what other organisations have done and find out far more easily what works best.
So if you haven’t yet given social media a try, go on, do it. It’s worth it...
(And if you need help getting started, take a look at our online resources – it really is incredibly easy to do...)