But is it really free? You can certainly set up an account on Facebook or Twitter without having to pay a single penny. But could there be hidden costs, costs we should be factoring in?
A recent and fabulous infographic ‘The Real Cost of Social Media’, suggests that there are, presenting the challenge to the concept of free social media in a powerfully visual way: http://www.focus.com/images/view/58313/
Some of the aspects of social media that can end up costing quite a bit of money are:
- Staff time - including time for strategic planning, research, content creation, monitoring & responding
- Tracking & analytics
- Advanced content creation – for example, design, videos, audio etc.
So yes, of course we all want to explore the potential of those communications tools that cost nothing to get… but it is essential that we take into consideration the costs of using those tools and be certain that doing so is really cost effective for our organisations.
What do you think? Do you think it’s really worth using social media? Do the benefits outweigh the costs for you?