We all know what blogs are - and how enjoyable they can be to read. The most entertaining are the opinionated ones, I find. But others focus on sharing useful ideas and news, which I like, too (and that’s what this one aims to do…)
With so many people now using other social media like Facebook and Twitter, is it possible that blogs could now be redundant?
As I thought and read about this question, I was struck by what is great about blogs - and there's plenty.
I ended up with this list of 9 things. They’re all good reasons for blogging. And while some of them are certainly true of other digital tools, it's the combination that is unique:
- They are easy to update and quick to add to.
- They give people a reason to keep on coming back for more.
- They increase your online exposure - potentially getting picked up by other sites, blogs & tweets.
- They facilitate conversation and community - with the opportunity to comment and respond.
- They can integrate well with your other communication tools.
- They reach an already interested audience.
- They are a great way of sharing what you think and what you know.
- They last for a long time - especially compared with e-newsletters & Facebook.
- They increase your search engine visibility - something you can pay a fortune to try and achieve…
The list certainly has us convinced so, although we're taking a holiday and this is the last post until September, we’ll be back again then with more fortnightly thoughts about Digital Media In The Voluntary Sector (I like to think of it like Alice In Wonderland, only a tad more practical…)
See you then! And until then, have a great summer, everybody!
- Why blog? www.blogtrafficexchange.com/why-blog-ill-tell-you-why/
- 10 reasons business blogging is better than Facebook: http://socialmediatoday.com/node/476102
- 10 tips for effective blogging: www.suefidler.com/resources/